Top 5 Beauty Retail Apps on Android in Europe: Q4 2022 Performance

During the fourth quarter of 2022, the top beauty retail apps on the Android platform in Europe showed varied performance in terms of downloads and active users. Here are the key insights for each app:

Douglas – Parfüm & Kosmetik saw a notable increase in weekly downloads, peaking at approximately 52K in mid-December. Weekly active users also climbed steadily from around 111K at the start of the quarter to about 150K by mid-December.

Notino: perfumes and cosmetics experienced a significant spike in weekly downloads in early December, reaching close to 86K. Active users followed a similar trend, with numbers rising from about 43K at the beginning of the quarter to a peak of roughly 143K in early December.

Sephora - Make-up, Beauty demonstrated consistent growth in weekly downloads, peaking at around 21K in late November. Active users also showed a steady upward trend, increasing from approximately 47K in late September to around 66K by late November.

LOOKFANTASTIC - Beauty Shopping had a varied performance with weekly downloads peaking at about 12K in late November. The active user base saw fluctuations but generally hovered around 100K throughout the quarter.

flaconi observed a gradual increase in weekly downloads, with a peak of around 13K in late October. Active users grew consistently, starting from approximately 33K at the beginning of the quarter and reaching around 50K by mid-December.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower's website.